How to get free traffic

Once you have set up your website, chosen your campaign topic (see Choosing a campaign topic) and/or your affiliate products, and filled your website with lots of useful and engaging content, it is time to turn your attention towards attracting visitors to your site, also known as traffic. Traffic is the lifeblood of a successful online marketing campaign. It's pretty easy to set up a website and lots of people do it every day. But without traffic your site is like a billboard in the middle of nowhere and it won't make you money.

Go after qualified traffic

Before we get into the mechanics of how to get free traffic, we need to talk about the kind of traffic you want. Not all traffic is the same, and not all traffic will make you money. The truth is you really shouldn't care about getting the vast majority of the traffic on the Internet. Why? Because at any given moment, most people on the Internet aren't looking for what you have. It's a simple numbers thing. Let's say you are selling beekeeping products. It's a pretty safe bet that most people aren't looking for beekeeping products. You could go out of your way to lure them to your website but they won't buy because they're not interested.

The traffic you do want to bring to your site is the traffic of those Internet users who are looking for beekeeping products, or even those who are interested in beekeeping and who might possibly become interested in buying beekeeping products. That's what's known as qualified or high quality traffic for your niche, and it is that traffic that you want to target and attract. You are better off with one hundred qualified visitors to your site than you are with ten thousand unqualified visitors.

In filling your site with lots of great content, you have taken steps to keep your visitors engaged once they come. Now it's time to go get them without paying for advertising.

Target an article or page to a specific keyword

How to get free traffic starts with choosing the perfect keywords to target. The process of choosing keywords begins with brainstorming keyword ideas, then researching those ideas for competition and search volume and getting more specific by using long tail keywords. You can follow the step by step process in my article called Choosing the perfect keyword.

Once you have some keywords you want to target, you need to do two things with each one. First, you need to choose a page on your website that is most relevant to that keyword. If you don't have a truly relevant page yet, then create one. Write some useful and engaging content that targets that keyword. When you publish an article targeting that keyword you will be sending the traffic from that article to the most relevant page on your website.

Targeting content for a particular keyword simply means you pepper your content with that keyword phrase. For example, if your keyword is “buy beekeeping equipment,” you would be sure to use that entire phrase several times in your article. How often that phrase appears relative to your total word count is the keyword density. An ideal keyword density is right around one percent. You get this number by dividing the number of instances your keyword shows up by the total word count. So, in a six hundred word article, you'd like to use your keyword phrase six times. It's important to make sure the article reads naturally, so if you can't work in the phrase quite enough to hit one percent without sounding totally awkward, then go with a slightly lower keyword density. The main thing is you want your keyword to show up throughout the article. This particular page is targeting the keyword “how to get free traffic.” Take a look through the page and see how often and where that phrase shows up.

Write and publish your article

By this point you should have a list of keywords to target and a relevant page on your site for each one. It is fine to use the same page for several keywords as long as the page is relevant to each one. For example, a page on how to harvest your honey (keeping with the beekeeping example) could target the keywords “how to extract honey” and “when to harvest your honey.” Keep in mind that most of the people on the Internet that you want to attract are on the Internet looking for information, so you want to make sure you give them good information. You give them a little information in your article and then more good information when they click through to your relevant page.

Now it's time to write and publish your articles online. You may be wondering why if you have written about all the relevant topics on your own site, you would need to then publish articles on other people's sites that say a shortened form of the same thing. The reason is that the article directories like EzineArticles and ArticleBase already enjoy a high rank with Google and get crawled often for new content. The short answer is in publishing an article with one of these directories you are riding on the directory's high rank and credibility. Once your article is published it is likely to quickly rank on the first page for its targeted keyword, provided you have chosen a long tail keyword with low competition.

All the article directories provide a place called the author resource box for the author to promote himself or his website. You will place an anchor link using the keyword you are targeting to the relevant page of your website in the author resource box.

You will need to register for a free account with each article directory you want to publish in. Follow their instructions and rules for submitting articles with them. Some are stricter than others. Once you have submitted an article for publication it can take anywhere from several hours to ten days to get approved and listed. Once it is listed, people will find the article, read it, and some of them will click on the link in your resource box and visit your site. There are hundreds of article directories to choose from, but some with good page rank are:

It's best to submit each article to one directory so that you are not just publishing duplicate content. Before you publish your article, search Google using your targeted keyword and check the first page for any other articles that come up. If you already see an article targeting that same keyword in EzineArticles, then publish your article in ArticleBase instead. It is very difficult to rank higher than a previously published article in the same directory, so you want to get your article into a different directory.

The key is to consistently write and publish articles targeting various relevant keywords. The more you publish the more sources of qualified traffic you can tap into. Set a schedule for yourself to write an article several times a week. You will start to notice a steady increase in traffic within a few months. Keep at it. This is how to get free traffic to your website.


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