Top Five Social Media for Your Business


There are many social media networks out there that may help boost your business and the best ones for your business may vary depending on what services or products your business delivers. I have listed five of my favorites below.

Facebook – Everyone has heard of Facebook and most have an account or have visited a Facebook page. It provides a way of target advertising to reach niche audiences you would otherwise never reach. It also gives your business a personal image allowing people to interact with you. If you have a business of any size, Facebook is a must.

Twitter – Twitter is huge as well and gives an even more personal touch. I would consider it more of a virtual podium. As a Twitter member, you would benefit from following other businesses and organizations with similar interests as well. You will need to be fairly active and respond to other tweets.

Pinterest – Pinterest is a strong visual marketing tool. It is a virtual bulletin board where people can see images of your products or examples of your services. Images on Pinterest tend to be a little on the formal side. Pinterest would be perfect if you are a decorator or planner of some sort. You do not have to be a member of Pinterest to view other people’s images. People often see something they like on Pinterest and re Pin or Like/Share on Facebook. Pinterest demographics are primarily women (70%) and tend to lean slightly older.

Instagram – Instagram is similar to Facebook, Twitter and Pinterest combined. It was purchased by Facebook in April of 2012, so it’s no surprise that it has a similar look and feel. Like Twitter, Instagram makes use of #hashtags to make it easier for people to find you or your images. Like Pinterest, it’s all about the visuals. Instagram photos tend to be more fun and creative and viewers tend to give more feedback by way of comments. You do need to be a member of Instagram in order to brows other’s photos. Instagram is growing like crazy and your business just might benefit from it.

Snapchat – Snapchat is pretty new, but is catching on quick. It’s sort of an alternative to texting, but with images. The images sent are only seen for one to ten seconds and they are gone. They do have features now that allow up to 24 hours to be viewed by the recipient once opened. This makes it prime real estate for businesses to do flash advertising, have special one day deals, or send out special coupon or discount codes to your followers. With the limited time viewing, Snapchat gives off a since of urgency; customers feel the need to act now.

Which ones to use for your business

Which one is right for your business really depends on the type of business you are in. Should you use all of them? Probably not, unless you have someone working full time to keep up with all of the questions and comments of all of your friends, followers and visitors.

Facebook - You should join Facebook first and foremost.

Twitter - If your business is active in the community and you make many announcements then Twitter would be a good choice.

Pinterest - If you have many products or examples of your work to showcase then Pinterest would benefit you tremendously.

Instagram - If your business is community oriented, using Instagram would be an excellent way to show your community involvement.

Snapchat - If your business holds many contests or promotional type events that you “must act now” then Snapchat may be a good option for you.

You can view my other articles at sharkness

Internet | Social Media

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